What is Sustainable Fashion?
The Global Fashion Agenda recently released the Pulse of the Fashion Industry 2019 Update where they found that consumers are increasingly aware and concerned about the social and environmental responsibility in the fashion industry. According to the report, “mentions of sustainability on social media platforms has increased 1/3 faster than overall social media growth between 2015 and 2018. More than 1/3 of consumers report that they have already switched from their preferred brand to another brand because it credibly stands for positive environmental and/or social practice and, more than 50% of consumers plan to switch brands in the future if another brand acts more environmentally and socially friendly than their preferred.”
As a platform dedicated to sustainable fashion we couldn’t be more thrilled however in a world where there are varying definitions of sustainability and as a blog that chats about sustainable fashion on the regular, we thought it was important to define just what sustainable fashion means to us.
Sustainable Fashion is the umbrella that encompasses the environmental, social and ethical production and consumption of clothing. The complete lifespan of a garment from its initial design to end-of-life options are considered in order for a garment to be considered sustainable.
Sustainable fashion takes into account how we produce and consume fashion. In the words of Fashionista Assistant Editor, Whitney Bauck, “Sustainable fashion” as a term really ought to be understood as more of a sliding scale than as a fixed category. For me personally, “sustainable fashion” refers to apparel or footwear made by brands that are taking whatever measures they can to ensure that people and the planet are being treated well in the process of making their pieces.”